What is Context Marketing?
Context marketing definition: context marketing aims to deliver content to the right person, at the right time, based on their previous brand interactions.
Context marketing is often considered to be content marketing plus timing. Where content marketing aims to share a piece, context marketing aims to do so at the most opportune moment.
Finding the “most opportune moment” requires the use of data drawn from sources such as:
- Customer insight
- Consumer knowledge
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Concept related to Context Marketing
Additional resources about Context Marketing
- 5 Easy Steps To Understanding Context Marketing
- Context Marketing VS. Content Marketing
- Context Marketing is the New Content Marketing: Are You Ready?