Context search definition: contextual search refers to the ability of search engines to display results based on the user’s wants, needs, and previous behaviors.
Contextual search aims to provide more accurate results and a wider range of sub-topics to explore.
A user searching for “Flights to New York” in Google would be able to see:
- Flights times
- Flight costs
- Flights from their nearest airport
- Relevant comparison sites
- Relevant FAQs
This helps a user to quickly find a solution to their query, even if the initial intent of a search is not clear.
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Concept related to Context Search
Additional resources about Context Search
- The Future Of Search Engines Is Context
- Context Is King! Everything You Need to Know About the New Era of SEO