Continuous Improvement Process Definition

continuous improvement process definition

What is Continuous Improvement Process?

Continuous improvement process definition: continuous improvement process is the ongoing endeavor to improve a brand’s assets.

These assets include – but are not limited to – the following:

  • Products
  • Services
  • Experiences
  • Marketing
  • Messaging

Basically, anything that can be improved to the mutual benefit of both the customer and the brand.

Continuous improvements can be implemented in two ways:

  1. Incremental: where lots of small changes are made over time
  2. Breakthrough: where big changes are made at one specific time

For example, at Loomly we have rolled out… 

  1. Incremental improvements with new features and bug fixes
  2. Breakthrough improvements by launching our mobile app

Continuous improvement processes can also be applied to marketing by using a system known as Closed Loop Marketing.


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