What is Continuous Improvement Process?
Continuous improvement process definition: continuous improvement process is the ongoing endeavor to improve a brand’s assets.
These assets include – but are not limited to – the following:
Basically, anything that can be improved to the mutual benefit of both the customer and the brand.
Continuous improvements can be implemented in two ways:
- Incremental: where lots of small changes are made over time
- Breakthrough: where big changes are made at one specific time
For example, at Loomly we have rolled out…
- Incremental improvements with new features and bug fixes
- Breakthrough improvements by launching our mobile app
Continuous improvement processes can also be applied to marketing by using a system known as Closed Loop Marketing.
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Concept related to Continuous Improvement
Additional resources about Continuous Improvement
- What is Continuous Improvement (Kaizen)?
- 4 Factors that Make a Continuous Improvement Program Successful