What is Conversion Rate?

Conversion rate definition: conversion rate is the percentage of people that completed the desired action on a brand’s website, based on the total number of webpage visitors.

Conversion rates are used to measure the effectiveness of marketing elements such as:

• Product pages
• Sales pages
• Blog posts
• Call to actions
• Content upgrades

There is no one-size-fits-all industry benchmark for conversion rates; it is highly dependent on goals, industries, and target audiences.

Conversion rates are calculated like this:

Conversions / Page Traffic x 100 = Conversion Rate

For example:

• Front received 1000 visitors to their blog on Monday.
• 20 of those people joined their mailing list.
• 20 / 1000 x 100 = 2
• Their conversion rate is 2%

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Popularity of the term Conversion Rate

Concept related to Conversion Rate

• Conversion path
• Conversion rate optimization
• Channel effectiveness

Additional resources about Conversion Rate

• E-commerce conversion rates 2019 compilation
• 13 Ways to Increase Your Conversion Rate Right Now
• How to Calculate and Improve Your Conversion Rate