Conversion Rate Definition

What is Conversion Rate?

Conversion rate definition: conversion rate is the percentage of people that completed the desired action on a brand’s website, based on the total number of webpage visitors.

Conversion rates are used to measure the effectiveness of marketing elements such as:

Product pages
Sales pages
Blog posts
Call to actions
Content upgrades

There is no one-size-fits-all industry benchmark for conversion rates; it is highly dependent on goals, industries, and target audiences.

Conversion rates are calculated like this:

Conversions / Page Traffic x 100 = Conversion Rate

For example:

Front received 1000 visitors to their blog on Monday.
20 of those people joined their mailing list.
20 / 1000 x 100 = 2
Their conversion rate is 2%

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Conversion Rate

Concept related to Conversion Rate

Additional resources about Conversion Rate

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.

Marketing Definitions

Loomly Blog