Conversion Rate Definition

conversion rate definition

What is Conversion Rate?

Conversion rate definition: conversion rate is the percentage of people that completed the desired action on a brand’s website, based on the total number of webpage visitors.

Conversion rates are used to measure the effectiveness of marketing elements such as:

  • Product pages
  • Sales pages
  • Blog posts
  • Call to actions
  • Content upgrades

There is no one-size-fits-all industry benchmark for conversion rates; it is highly dependant on goals, industries, and target audiences.

Conversion rates are calculated like this:

Conversions / Page Traffic x 100 = Conversion Rate

For example:

  • Front received 1000 visitors to their blog on Monday.
  • 20 of those people joined their mailing list.
  • 20 / 1000 x 100 = 2
  • Their conversion rate is 2%

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