Conversion Rate Optimization (CRO) Definition

What is Conversion Rate?

Conversion rate optimization (CRO) definition: conversion rate optimization – also known as CRO – involves testing and improving a website to increase conversion percentages.

Conversion rate optimization is used to increase the likelihood that a user will take a specific desired action, like a:

Purchase
Newsletter subscription
Content download

The most common method of conversion rate optimization is to alter specific elements – either of a conversion path or a website page – and A/B test them to see if conversions increase.

This mode of testing allows a brand to identify, change and optimize specific roadblocks that users encounter on the way to a conversion.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Conversion Rate Optimization

Concept related to Conversion Rate Optimization

Additional resources about Conversion Rate Optimization

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.

Marketing Definitions

Loomly Blog