What is Cost Per Mile?
Cost per mille definition: cost per mille (CPM) – also known as cost per thousand – is a metric used to measure the price of an advertisement per one thousand impressions or clicks.
Cost per mille is the default pricing strategy for most modern forms of self-serve advertising.
Brands who spend on cost per mille advertising are paying for the advertiser’s ability to expose them to one thousand people.
“Mille” is the Latin word for one thousand.
Managing social media content has never been easier
All your accounts. One easy-to-use platform.
Start your free 15-day trialNo credit card required.
Popularity of the term Cost per Mile
Concept related to Cost per Mile
Additional resources about Cost per Mile
- Cost Per Mile (CPM) Advertising
- CPM Advertising Costs, Examples and Strategy
- Cost Per Click vs Cost Per Impression
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
