What is Cost Per Mile?
Cost per mille definition: cost per mille (CPM) – also known as cost per thousand – is a metric used to measure the price of an advertisement per one thousand impressions or clicks.
Cost per mille is the default pricing strategy for most modern forms of self-serve advertising.
Brands who spend on cost per mille advertising are paying for the advertiser’s ability to expose them to one thousand people.
“Mille” is the Latin word for one thousand.
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Additional resources about Cost per Mile
- Cost Per Mile (CPM) Advertising
- CPM Advertising Costs, Examples and Strategy
- Cost Per Click vs Cost Per Impression