What is Crisis Management?
Crisis management definition: crisis management is the act of protecting a brand’s reputation when there is a threat posed to it in an unforeseen emergency situation.
Crisis management can be broken down into four components:
Each of these is overseen by a brand’s publication relations department but draws on cross-functional collaboration to help with each stage.
The marketing department is often active in the prevention, assessment and handling periods.
This is because they can utilize functions such as:
- Social listening
- Social media communication
- Email contact
- Third-party outlets
To predict, assess and handle many of the consumer-facing aspects of the process.
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Additional resources about Crisis Management
- Crisis Management – How to Manage a Crisis (and Recover)
- 7 critical steps to crisis management
- Crisis Management and Communications