Crisis Management Definition

Austin Shong

What is Crisis Management?

Crisis management definition: crisis management is the act of protecting a brand’s reputation when there is a threat posed to it in an unforeseen emergency situation.

Crisis management can be broken down into four components:

  1. Prevention
  2. Assessment
  3. Handling
  4. Termination

Each of these is overseen by a brand’s publication relations department but draws on cross-functional collaboration to help with each stage.

The marketing department is often active in the prevention, assessment and handling periods.

This is because they can utilize functions such as:

To predict, assess and handle many of the consumer-facing aspects of the process.

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