What is CRM?
CRM definition: CRM is short for Customer Relationship Management; it is a brand’s strategy for connecting with and managing their customers.
CRM aims to learn more about a brand’s consumers to help improve products, services, and brand messaging.
CRM analyses data of a customer’s:
The information collected can help brands to improve and adjust to better serve its customers, this can drive business growth and influence important metrics such as customer retention.
CRM analysis and data collection are usually handled by third-party CRM platforms.
Popularity of the term CRM
Concept related to CRM
Additional resources about CRM
- CRM 101: What is CRM?
- What is CRM and why is it important to your business?
- The Beginner’s Guide to CRM: Customer Relationship Management