What is Cross Channel Marketing?
Cross channel marketing definition: cross channel marketing is when a brand offers a consistent customer experience across all channels and touchpoints.
The idea of cross channel marketing is that users can transition between channels without any loss of functionality.
For example:
- A customer starts the process of buying a pair of shorts from Chubbie’s desktop site
- They get distracted and do not finish the process
- Chubbies send them an abandoned cart email
- They open this email on their mobile phone
- The link takes them to a mobile version of the checkout
- They complete their purchase
The seamless transition from desktop to mobile is cross channel marketing in action.
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Additional resources about Cross Channel Marketing
- What is cross-channel marketing and why do you need it?
- Multi-Channel Marketing 101: How Does Cross-Channel Marketing Work?
- Four Key Principles Of Cross Channel Marketing
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