Cross Channel Marketing Definition

The Loomly Team

What is Cross Channel Marketing?

Cross channel marketing definition: cross channel marketing is when a brand offers a consistent customer experience across all channels and touchpoints.

The idea of cross channel marketing is that users can transition between channels without any loss of functionality.

For example:

  • A customer starts the process of buying a pair of shorts from Chubbie’s desktop site
  • They get distracted and do not finish the process
  • Chubbies send them an abandoned cart email
  • They open this email on their mobile phone
  • The link takes them to a mobile version of the checkout
  • They complete their purchase

The seamless transition from desktop to mobile is cross channel marketing in action.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Cross Channel Marketing

Concept related to Cross Channel Marketing

Additional resources about Cross Channel Marketing

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.