Crowdsourced Content Definition

The Loomly Team

What is Crowdsourced content?

Crowdsourced content definition: crowdsourced content refers to marketing materials that use third-party interviews, case studies, opinions or figures as their subject matter.

Crowdsourced content can be split into two categories:

  1. Audience: where data, feedback or stories are taken from your audience
  2. Expert: where data, feedback or stories are taken from industry experts

For example…

Quorn wants to crowd-source a healthy eating blog post for their vegan audience.

They could create this in a number of ways:

  1. Audience: share opinions on their biggest health eating struggles
  2. Audience: share common problems with healthy eating (and solutions)
  3. Expert: ask experts for their opinion on common healthy eating problems
  4. Expert: ask experts about their healthy eating success stories

Because the main components of this post would be created using multiple third-party content, it would be considered crowdsourced content.

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