What is Crowdsourced content?
Crowdsourced content definition: crowdsourced content refers to marketing materials that use third-party interviews, case studies, opinions or figures as their subject matter.
Crowdsourced content can be split into two categories:
- Audience: where data, feedback or stories are taken from your audience
- Expert: where data, feedback or stories are taken from industry experts
Quorn wants to crowd-source a healthy eating blog post for their vegan audience.
They could create this in a number of ways:
- Audience: share opinions on their biggest health eating struggles
- Audience: share common problems with healthy eating (and solutions)
- Expert: ask experts for their opinion on common healthy eating problems
- Expert: ask experts about their healthy eating success stories
Because the main components of this post would be created using multiple third-party content, it would be considered crowdsourced content.
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Concept related to Crowdsourced Content
Additional resources about Crowdsourced Content
- 5 Ways Crowdsourcing Improves Your Content Marketing
- How Can I Make the Most Use of Crowdsourcing Content?
- 4 Ideas for Crowdsourcing Content Creation and Promotion