What is Curated Content?
Curated content definition: curated content is relevant third-party content that has been found by a content curator to display on a brand’s owned marketing channels.
Curated content often comes in the form of:
- News Stories
There are lots of different types of content curation that can be used.
The simplest – and probably most common – form is resharing third-party content on a marketing channel like social media. But, styles of curated are constantly growing and changing.
Wisecrack uses film and television footage to create “original” curated content where they discuss the philosophy of pop culture.
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Additional resources about Curated Content
- The 3 Most Effective (And Overlooked) Content Curation Strategies
- Aggregate content vs curated content: what’s the difference?
- 7 curated content examples to help you master the curation game