What are Dark Posts?
Dark post definition: dark posts are sponsored social media posts that do not display in a brand’s news feed and cannot be found organically.
Dark Posts, due to their hidden nature, come with a lot of benefits to advertisers such as:
- Precise targeting
- Improved A/B testing
- Increased news feed aesthetic
- Reduced duplicate posting
Dark Posts are available on all major social media advertising platforms but often use more
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Additional resources about Dark Post
- WTF are ‘dark posts’?
- The Facebook Dark Post: What It Is and Why You Should Consider Them
- How and why to create a “Dark Post” in Facebook