What is Data Visualization?
Data visualization definition: data visualization is the visual communication of data through charts, images, graphs, and diagrams.
Data visualization is a useful way of making information easy to understand, especially when working with data that draws from hundreds, thousands or even millions of points.
Data visualization can be used to see the trends in a brand’s metrics; from email opens to shopping cart abandonment, visual representations make tricky data points more palatable.
Brands can also use data visualization as part of their content marketing strategies by turning the data into a shareable infographic that could be used in a blog post or webinar.
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Additional resources about Data Visualization
- Data visualization beginner’s guide: a definition, examples, and learning resources
- Data Visualization: What it is and why it matters
- 14 Useful Ways to Visualize Your Data (with Examples)