What are Demographics?
Demographics definition: demographics are sub-sections of the population that are group by socio-economic data.
Demographic groups are created using combinations of data including – but not limited to – the following:
- Employment status
- Purchasing behavior
The demographic data is then used to make marketing, advertising, and product decisions. The data is also useful in creating buyer personas.
Sony may collect demographic data of the people most likely to buy their PlayStation console. They would then run a Facebook advertising campaign targeted directly to these people.
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Additional resources about Demographics
- What Is Demographics in Marketing?
- What are important customer demographics?
- 5 Reasons Why Demographic Targeting Is Out and Behavioral Targeting Is In