Demographics Definition
What are Demographics?
Demographics definition: demographics are sub-sections of the population that are group by socio-economic data.
Demographic groups are created using combinations of data including – but not limited to – the following:
- Gender
- Age
- Race
- Location
- Income
- Employment status
- Purchasing behavior
The demographic data is then used to make marketing, advertising, and product decisions. The data is also useful in creating buyer personas.
For example:
Sony may collect demographic data of the people most likely to buy their PlayStation console. They would then run a Facebook advertising campaign targeted directly to these people.
Manage all your social media accounts in one place.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.
Popularity of the term Demographics
Concept related to Demographics
Additional resources about Demographics
- What Is Demographics in Marketing?
- What are important customer demographics?
- 5 Reasons Why Demographic Targeting Is Out and Behavioral Targeting Is In
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media.
Start your 15-day free trial now.
