Demographics Definition

Austin Shong

What are Demographics?

Demographics definition: demographics are sub-sections of the population that are group by socio-economic data.

Demographic groups are created using combinations of data including – but not limited to – the following:

  • Gender
  • Age
  • Race
  • Location
  • Income
  • Employment status
  • Purchasing behavior

The demographic data is then used to make marketing, advertising, and product decisions. The data is also useful in creating buyer personas.

For example:

Sony may collect demographic data of the people most likely to buy their PlayStation console. They would then run a Facebook advertising campaign targeted directly to these people.

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