Digital Asset Management Definition

digital asset management definition

What is Digital Asset Management?

Digital asset management definition: digital asset management – commonly called DAM – is a system for storing digital files and folders.

It provides a singular online location so that teams can easily access files, such as:

  • Images
  • Videos
  • Audio files
  • Documents

Having a digital asset management system in place has a lot of benefits for both normal and cross-functional teams.

DAM can:

  • Reduce bottlenecks
  • Save time
  • Speed up workflows

Loomly’s brand success tool offers a Digital Asset Management platform as standard.


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