The global marketing automation market size is expected to reach 25.1 billion USD by the end of 2023. Given the growth in digital marketing, it’s no surprise that technologies designed to automate rep…
Digital clothing is the latest fashion. Except it’s pixels, not textiles. It’s not your stereotypical concept of catwalks, photographers, studios, and sample sizes. Instead, it flips fashion on its…
Everyone has probably heard about bitcoin and blockchain, but an emerging related technology is social tokens, which come with new opportunities for brands and creators. Social tokens — digital ass…
Virtual restaurants are not only a new business model changing the way traditional restaurants operate – or a lifeline for the hospitality industry during the pandemic – they also represent a new bran…
Video marketing is taking the stage front and center. Everywhere you look, the latest figures show an upwards trend in online video consumption. A recent survey revealed that 27.2% of online vie…
You know the scene, right? A blogger sits staring at their screen, hoping and praying for inspiration. But it doesn’t happen. There’s nothing there. Just a blinking cursor at the top of an empty pa…
With the abundance of communication apps and mobile messengers hitting the market, it‘s easy to forget plain old email marketing. But instead of declining, email keeps on growing year on year. L…
Now that 2021 is here, we thought it would be a great time to share with you eight of the top 2021 marketing trends we have identified internally: Brand Benevolence Remote Collaboration Maturi…
Most brands will face a PR crisis at one time or another. Whether it’s a negative review or an executive scandal, bad news travels fast, especially on social media. One thing’s for sure: burying yo…
Franchise marketing is a challenge. Entrepreneurs build a successful brand, formulate a replicable business model, and then expect franchisees to follow the rules and maintain the brand’s reputatio…
