What is Direct Marketing?

Direct marketing definition: direct marketing is where brands communicate messages straight to their target consumer.

Direct marketing is done using a wide range of media channels including:

• Mail
• Email
• Social media
• Text message
• Flyers
• Magazine ads

Direct marketing is one of the most common types of marketing because its results can easily be measured, tested, and repeated with different demographics.

For example:

Blue Microphones sends out direct marketing emails to 5,000 podcasters for their new range of microphones.

Based on the number of responses (or sales) they see from this, they can determine their conversion rate and the effectiveness of this marketing channel.

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Popularity of the term Direct Marketing

Concept related to Direct Marketing

• Conversion rate
• Display ads
• Email marketing

Additional resources about Direct Marketing

• What is Direct Marketing? Benefits, Steps and Examples on How to Start a Campaign
• The Basics of Direct Marketing
• Direct Marketing: Perhaps the Most Effective Way to Do Marketing on a Budget