Direct Marketing Definition

direct marketing definition

What is Direct Marketing?

Direct marketing definition: direct marketing is where brands communicate messages straight to their target consumer.

Direct marketing is done using a wide range of media channels including:

Direct marketing is one of the most common types of marketing because its results can easily be measured, tested, and repeated with different demographics.

For example:

Blue Microphones sends out direct marketing emails to 5,000 podcasters for their new range of microphones.

Based on the number of responses (or sales) they see from this, they can determine their conversion rate and the effectiveness of this marketing channel.


Popularity of the term Direct Marketing


Concept related to Direct Marketing


Additional resources about Direct Marketing


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.