What are Display Ads?

Display ad definition: display ad refers to any type of advertisement that is shown on a website, app or social media feed.

Display ads are made up of different types of multimedia, including:

• Text
• Image
• Video
• Audio

These ads are clickable and refer back to a relevant page or offer. Display ads can be used to effectively increase:

• Sales
• Brand awareness

For example:

DUO Security’s display ad raises brand awareness by promoting its guide on internet phishing.

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Popularity of the term Display Ad

Concept related to Display Ad

• Direct marketing
• Push marketing
• Self-serve advertising

Additional resources about Display Ad

• Display Advertising News & Tips
• Display Advertising – The Ultimate Beginner’s Guide
• A beginner’s guide to display advertising