Skip to content

Domain Authority Definition

Marketing Definitions

13 Nov 2019 • 1 min read • Austin shong

Domain Authority Definition

What is Domain Authority?

Domain Authority definition: Domain Authority is a search engine marketing term; it aims to quantify the perceived quality of websites in the eyes of Google’s search algorithm.

Domain Authority was developed by search engine optimization (SEO) company, Moz, as a way to differentiate the quality of industry websites.

It scores websites on a logarithmic scale from 1 to 100 with higher numbers meaning a better domain authority.

Domain Authority can be calculated used SEO tools such as:

Domain Authority is not endorsed by Google and should not be the only metric used when measuring the quality of a website.


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Domain Authority


Concept related to Domain Authority


Additional resources about Domain Authority


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
Path
In need of a better way to manage your social media?