What is Dynamic Content?
Dynamic Content definition: dynamic content is content that updates to reflect the preferences, behavior or interests of the user.
Dynamic content creates a more tailored feel to a webpage by using relevant information to customize their experience.
This data will either be provided by the user when they create an account. Or, it will be extrapolated using data gathered for IP addresses or location services.
For example…
Skyscanner uses visitors’ IP addresses to determine the:
- Language
- Nearest airport
- Offers
- Currency
They need to display.
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Additional resources about Dynamic Content
- Dynamic Content Examples that Increase Conversions
- 5 Ways To Boost Conversions With Dynamic Content
- 9 Examples of Dynamic Content
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