What is an Early Adopter?
Early adopter definition: early adopter refers to a person who is willing to try a new product, service or brand ahead of others.
Early adopters are at the start of what is knows as Roger’s bell curve, that details how different innovations are adopted over time:
Early adopters often see their ability to see, and willingness to use new products, as a sign of their status within a chosen community.
They often pay more for products, but also provide feedback that helps shape the future of the product, service or brand.
People who bought Apple’s first-generation iPhone would be considered smartphone early adopters.
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Additional resources about Early Adopter
- Understanding Early Adopters and Customer Adoption Patterns
- The 5 Customer Segments of Technology Adoption
- 10 Early-Adopter Brands That Are First to Try New Technology