Early Adopter Definition

early adopter definition

What is an Early Adopter?

Early adopter definition: early adopter refers to a person who is willing to try a new product, service or brand ahead of others.

Early adopters are at the start of what is knows as Roger’s bell curve, that details how different innovations are adopted over time:


Early adopters often see their ability to see, and willingness to use new products, as a sign of their status within a chosen community.

They often pay more for products, but also provide feedback that helps shape the future of the product, service or brand.

For example:

People who bought Apple’s first-generation iPhone would be considered smartphone early adopters.

Popularity of the term Early Adopter

Concept related to Early Adopter

Additional resources about Early Adopter

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.