Editorial Calendar Definition

editorial calendar definition

What is an Editorial Calendar?

Editorial calendar definition: editorial calendars are used by marketers to plan, organize and schedule the content they want to share.

Editorial calendars can be used for lots of different types of content marketing techniques, including:

  • Blogging
  • Video
  • SEO
  • Social Media
  • Podcasting

Editorial calendars can also have a lot of benefits for marketing teams, like more efficient workflows and larger banks of content to publish.

For example:

Loomly uses an editorial calendar to plan the coming 12 weeks of content for their blog.

This allows them to effectively:

  • Structure their content marketing strategy
  • Research keywords
  • Write the content
  • Optimize posts
  • Publish on time

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