Email List Definition

email list definition

Email list definition: email list refers to a database of contact email addresses collected by a brand for marketing communications.

Email lists allow a brand to send marketing messages to large numbers of people – sometimes in their millions – from one dashboard.

Because email lists require users to opt-in and grant permission to receive marketing communications, email lists are important for brands of all size.

Better still, they are “owned” media that allows a brand to communicate with their audience at any time, without needing to pay.


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