Email list definition: email list refers to a database of contact email addresses collected by a brand for marketing communications.
Email lists allow a brand to send marketing messages to large numbers of people – sometimes in their millions – from one dashboard.
Because email lists require users to opt-in and grant permission to receive marketing communications, email lists are important for brands of all size.
Better still, they are “owned” media that allows a brand to communicate with their audience at any time, without needing to pay.
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Additional resources about Email List
- How To Create a Killer Email List From Thin Air (A Beginner’s Guide)
- 40 brilliant-but-easy ways to build your email list