Email Marketing Definition
What is Email Marketing?
Email marketing definition: email marketing is a form of direct marketing that sends marketing communications to a customer’s email address.
Email marketing is performed by sending messages to users who have opted-in to join a brand’s email list and receive marketing communications.
This can either be done in bulk to everyone on a list, or to segments that are separated based on demographics, interests, and behavior.
These emails can take on many forms, including:
- Newsletters
- Products updates
- Promotions
- Offers
- Content-focused updates
For example:
MyFitnessPal sends out email marketing updates to its users to:
- Share training tips
- Promote new blog posts
- Acknowledge milestones
- Remind people to use their app
- Plug its premium service
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Popularity of the term Email Marketing
Concept related to Email Marketing
Additional resources about Email Marketing
- Email Marketing Made Simple: A Step by Step Guide [+ Examples]
- A Beginner’s Guide to Successful Email Marketing
- What Is Email Marketing? 7 Email Benefits To Grow Your Business
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