Email Marketing Definition

email marketing definition

What is Email Marketing?

Email marketing definition: email marketing is a form of direct marketing that sends marketing communications to a customer’s email address.

Email marketing is performed by sending messages to users who have opted-in to join a brand’s email list and receive marketing communications.

This can either be done in bulk to everyone on a list, or to segments that are separated based on demographics, interests, and behavior.

These emails can take on many forms, including:

  • Newsletters
  • Products updates
  • Promotions
  • Offers
  • Content-focused updates

For example:

MyFitnessPal sends out email marketing updates to its users to:

  • Share training tips
  • Promote new blog posts
  • Acknowledge milestones
  • Remind people to use their app
  • Plug its premium service

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