Emoji definition: Emoji are small digital images used in to convey emotion and expression in text-based communication.
Emoji were originally invented in Japan and were used as early as 1997 on Japanese mobile phones to add context to text messages; they have since developed into a worldwide phenomenon.
Emoji are often used by marketers in written content like:
- Blog posts
- Social media updates
- Emails
To add color and express deeper meaning in written marketing communications.
Popularity of the term Emoji
Concept related to Emoji
Additional resources about Emoji
- 8 Fun and Inspiring Examples of Emoji Marketing Campaigns
- Everything You Need to Know About Emoji Marketing
- Emoji Marketing: How to Use Emoticons to Significantly Increase Your Conversions
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
