Emoji definition: Emoji are small digital images used in to convey emotion and expression in text-based communication.
Emoji were originally invented in Japan and were used as early as 1997 on Japanese mobile phones to add context to text messages; they have since developed into a worldwide phenomenon.
Emoji are often used by marketers in written content like:
- Blog posts
- Social media updates
- Emails
To add color and express deeper meaning in written marketing communications.
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Additional resources about Emoji
- 8 Fun and Inspiring Examples of Emoji Marketing Campaigns
- Everything You Need to Know About Emoji Marketing
- Emoji Marketing: How to Use Emoticons to Significantly Increase Your Conversions
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