Employee Amplification Definition

The Loomly Team

What is Employee Amplification?

Employee amplification definition: employee amplification is the process of using staff social media accounts to distribute content marketing materials.

Employee amplification aims to utilize an organizations social media presence, across all relevant platforms, to promote branded content.

This approach can help to:

  • Increase visibility
  • Drive traffic
  • Reach relevant audiences

And may include actions such as:

  • Sharing blog content
  • Retweeting posts
  • “Liking” specific updates
  • Leaving comments

Employee amplification can also be used in conjunction with employee advocacy to increase the impact of a brand’s employer branding strategy.

Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term Employee Amplification

Concept related to Employee Amplification

Additional resources about Employee Amplification

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.