What is Employee Amplification?

Employee amplification definition: employee amplification is the process of using staff social media accounts to distribute content marketing materials.

Employee amplification aims to utilize an organizations social media presence, across all relevant platforms, to promote branded content.

This approach can help to:

• Increase visibility
• Drive traffic
• Reach relevant audiences

And may include actions such as:

• Sharing blog content
• Retweeting posts
• “Liking” specific updates
• Leaving comments

Employee amplification can also be used in conjunction with employee advocacy to increase the impact of a brand’s employer branding strategy.

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Popularity of the term Employee Amplification

Concept related to Employee Amplification

• Content marketing
• Employee advocate
• Engagement rate
• Organic reach

Additional resources about Employee Amplification

• Employee Amplification: A Must Have For Businesses Of All Sizes
• Employee Amplification: Leveraging Employees’ Digital Influence
• 7 Steps To Encourage Employee Amplification