What is Employee Amplification?
Employee amplification definition: employee amplification is the process of using staff social media accounts to distribute content marketing materials.
Employee amplification aims to utilize an orgnaizations social media presence, across all relevant platforms, to promote branded content.
This approach can help to:
- Increase visibility
- Drive traffic
- Reach relevant audiences
And may include actions such as:
- Sharing blog content
- Retweeting posts
- “Liking” specific updates
- Leaving comments
Employee amplification can also be used in conjunction with employee advocacy to increase the impact of a brand’s employer branding strategy.
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Additional resources about Employee Amplification
- Employee Amplification: A Must Have For Businesses Of All Sizes
- Employee Amplification: Leveraging Employees’ Digital Influence
- 7 Steps To Encourage Employee Amplification