Evergreen Content Definition

The Loomly Team

What is Evergreen Content?

Evergreen content definition: evergreen content refers to marketing materials that will always be relevant to your audience.

Evergreen content aims to cover ever-present topics and problems that are always going to be interesting, relevant and helpful.

Evergreen content may need updating occasionally as new research or insights unfold, but the subject matter will remain the same.

For example…

Canon could create evergreen content by answering common questions consumers have when buying a camera.


  • What is a megapixel?
  • What is aspect ratio?
  • What do different lenses do?
  • When do you need to use a tripod?

The content used to answer these questions – barring any radical industry changes – will be relevant now and in the distance future.

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