Exact Match Keyword Definition

Austin Shong

What is an Exact Match?

Exact match keyword: exact match keyword is a search engine advertising term that refers to displaying an ad only when a specific phrase is searched for.

For example:

Bose wants to increase sales of wireless running headphones.

They create a display ad to show in Google whenever someone enters the phrase, “wireless running headphones”.

Exact match keywords allow advertisers to target specific customers based on their interest in a specific product and their intent.

By choosing exact match keywords containing language like:

  • Buy
  • Cheap
  • Best

Advertisers can focus their budget on profitable searches with commercial intent.


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