Introducing Support For Facebook & Instagram Stories

introducing facebook and instagram stories

Today, we are happy to announce support for a new content format: Facebook & Instagram Stories.

This is something you have been increasingly requesting, as well as a fast-emerging trend we learnt about during F8 2019.

In Post Builder, when you select Facebook and/or Instagram as a channel, you can then switch to Stories mode in the fine-tuning panel:

facebook instagram stories Loomly post builder

Then, you will be able to preview — and collaborate with your team on — your Story like any other post in Post View:

facebook instagram stories Loomly post view

Once a Facebook or an Instagram Story is Scheduled, and it’s time to publish it, the collaborator(s) assigned to the post in Loomly will receive a notification — email, push, Slack — including the asset and copy of the Story: you can then publish the Story through your Facebook or Instagram mobile app.

Note: Stories scheduling is currently not supported by the Facebook & Instagram APIs, and we learnt from the Facebook Team at F8 2019 that adding this feature was currently not on their roadmap, to keep Stories as organic as possible. We recommend using reasonable caution when considering the use of tools promising such scheduling capabilities, which are not in line with Facebook’s guidelines, and may place the security and integrity of your accounts at risk.

Support for Facebook & Instagram Stories is already available to all Loomly users: login to your Dashboard now and create your first Story.

A large round of applause for our Senior Engineer Jason, who built this new feature from the ground up.

As always, a big thanks to you all Loomly users & customers for suggesting this update: your continuous feedback & support is immensely appreciated.

Stay tuned for upcoming features related to Stories.


The Loomly Team

Loomly is the Brand Success Platform that helps marketing teams create better social media content, now with support for Facebook & Instagram Stories: start your 15-day free trial now.