What is Facebook Targeting?
Facebook targeting definition: Facebook targeting refers to the process of audience selection on Facebook’s advertising platform.
Facebook’s targeting tool allows advertisers to specify the audience they want to see their advert. It does this using information such as:
- Demographics
- Interests
- Likes
- Behavior
The combination of data used creates a custom audience, with an estimated potential reach, that the advertiser can then target.
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Additional resources about Facebook Targeting
- 26 Facebook Ad Examples
- Complete List of Facebook Ad Targeting Options
- 21 Ways to Improve Your Facebook Ads With Better Targeting
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