What is a Geofilter?
Geofilter definition: geofilter refers to a social media image overlay that can only be accessed within a specific area.
Geofilters can be found on social media platforms like:
They require a mobile device to have its location services enabled, and that the user is within the boundaries of where the geofilter has been assigned.
Coachella music festival uses Snapchat Geofilters so attendees can share what stage and act they were seeing when their photograph or video was taken:
This can increase brand engagement and exposure, especially to users outside of the event.
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Additional resources about Geofilter
- How To Create And Use Snapchat’s New Custom Geofilters
- What is a geofilter? How to use and make geofilters on Snapchat
- GeoMarketing 101: What Are Geofilters?