GIF definition: GIF refers to an image format that enables people to share both moving and static images; it is represented by the file name suffix “.GIF”.
GIF files are versatile and have many content marketing benefits, especially for text-based content and customer interactions.
They can be used in:
- Blogs posts
- Social media updates
- Social media interactions
- WhatsApp marketing
To add context and humor, or to show specific instructions or actions.
GIFs are usually free to create, curate and share and are often under Creative Commons image licensing. However, it is good practice to check with the platform first.
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Additional resources about GIF
- 12 reasons for brands to use GIFs in content marketing
- GIF Marketing: How to Use GIFs to Drive Business Growth
- How to Use GIFs in Your Marketing to Boost Engagement