What is Green Marketing?

Green marketing definition: green marketing is the process of marketing a product or based on its environmental and sustainable benefits.

Green marketing requires a marketing team to focus on aspects of the product or brand message including – but not limited to – the following:

• Carbon footprint
• Sustainable manufacturing
• Recyclability
• Recycled materials
• Reduced waste

Green marketing can be used in conjunction with brand storytelling to create a powerful narrative around the longevity of a brand and its mission.

For example…

Patagonia uses green marketing in their “We are in business to save our home planet” campaign, where they promote products and campaigns such as:

• Misunderstood: their campaign to promote hemp products
• The Footprint Chronicles: where they detail the carbon footprint of their supply chain

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Popularity of the term Green Marketing

Concept related to Green Marketing

• Glocal marketing

Additional resources about Green Marketing

• Stick to the Definition and Green Marketing Can Be Very Powerful
• 5 Effective Green Marketing Strategies
• 5 green marketing strategies to earn consumer trust