Green Marketing Definition

green marketing definition

What is Green Marketing?

Green marketing definition: green marketing is the process of marketing a product or based on its environmental and sustainable benefits.

Green marketing requires a marketing team to focus on aspects of the product or brand message including – but not limited to – the following:

  • Carbon footprint
  • Sustainable manufacturing
  • Recyclability
  • Recycled materials
  • Reduced waste

Green marketing can be used in conjunction with brand storytelling to create a powerful narrative around the longevity of a brand and its mission.

For example…

Patagonia uses green marketing in their “We are in business to save our home planet” campaign, where they promote products and campaigns such as:


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