What is Growth Hacking?

Growth hacking definition: Growth hacking is the process of experimentation across multiple areas of a business to identify the most efficient ways to achieve growth.

Growth hacking looks at aspects such as:

• Advertising
• Marketing
• Sales

To find low-cost, targeted ways to achieve rapid growth. As such, it has become popular with startups and tech brands who need to increase their income on a low budget.

Growth hacking is not limited to any specific tactic and instead looks to use elements including – but not limited to – the following:

• A/B testing
• Blogging
• Display ads
• Dynamic content
• Email marketing
• Search engine marketing
• Social media marketing
• Viral marketing

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Popularity of the term Growth Hacking

Concept related to Growth Hacking

• Glocal marketing
• Green marketing
• Guerilla marketing

Additional resources about Growth Hacking

• Growth Hacking: 5 Creative Ways To Get More Out Of Your Content
• Growth Hacking Explained: What Is It and How Can It Benefit You
• Growth Hacking: Common Myths and a Process that Actually Works