Guerilla Marketing Definition

guerilla marketing definition

What is Guerilla Marketing?

Guerilla marketing definition: guerilla marketing is the process of using surprising, intriguing, and unorthodox methods to promote a product or service.

Guerilla marketing aims to:

  • Leave a lasting impression
  • Create a memorable experience
  • Increase word-of-mouth

Marketers can use a wide range of tactics to achieve the guerilla marketing effect, including – but not limited to – the following:

  • Artwork
  • Design
  • Events
  • Stunts
  • Social media
  • Viral marketing

These tactics can either be subtle or overt.

Google regularly uses guerilla marketing to promote its search engine. They do this by hiding “easter eggs” – hidden tricks for people to find – that are activated by certain keywords.

For example, searching “do a barrel roll” prompts Google to rotate 360 degrees.


Popularity of the term Guerilla Marketing


Popularity of the term Guerilla Marketing


Additional resources about Guerilla Marketing


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