Guerilla Marketing Definition
What is Guerilla Marketing?
Guerilla marketing definition: guerilla marketing is the process of using surprising, intriguing, and unorthodox methods to promote a product or service.
Guerilla marketing aims to:
- Leave a lasting impression
- Create a memorable experience
- Increase word-of-mouth
Marketers can use a wide range of tactics to achieve the guerilla marketing effect, including – but not limited to – the following:
- Artwork
- Design
- Events
- Stunts
- Social media
- Viral marketing
These tactics can either be subtle or overt.
Google regularly uses guerilla marketing to promote its search engine. They do this by hiding “easter eggs” – hidden tricks for people to find – that are activated by certain keywords.
For example, searching “do a barrel roll” prompts Google to rotate 360 degrees.
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Popularity of the term Guerilla Marketing
Popularity of the term Guerilla Marketing
Additional resources about Guerilla Marketing
- 20+ Jaw-Dropping Guerrilla Marketing Examples
- Guerilla Marketing Ideas: 7 Real Examples To Shut Down Your Competition
- 100 Best Guerilla Marketing Campaigns
