What is Guerilla Marketing?

Guerilla marketing definition: guerilla marketing is the process of using surprising, intriguing, and unorthodox methods to promote a product or service.

Guerilla marketing aims to:

• Leave a lasting impression
• Create a memorable experience
• Increase word-of-mouth

Marketers can use a wide range of tactics to achieve the guerilla marketing effect, including – but not limited to – the following:

• Artwork
• Design
• Events
• Stunts
• Social media
• Viral marketing

These tactics can either be subtle or overt.

Google regularly uses guerilla marketing to promote its search engine. They do this by hiding “easter eggs” – hidden tricks for people to find – that are activated by certain keywords.

For example, searching “do a barrel roll” prompts Google to rotate 360 degrees.

Popularity of the term Guerilla Marketing

Popularity of the term Guerilla Marketing

• Growth hacking

Additional resources about Guerilla Marketing

• 20+ Jaw-Dropping Guerrilla Marketing Examples
• Guerilla Marketing Ideas: 7 Real Examples To Shut Down Your Competition
• 100 Best Guerilla Marketing Campaigns