What is a Hashtag?
Hashtags definition: hashtags are a type of data used on social media to identify and categorize updates.
Hashtags are predominantly used on Twitter and Instagram. They are including in the main written text or shortly after, to signify the topics spoken about:
These hashtags can then be:
- Searched
- Followed
So other users can see relevant updates and content, or join discussions surrounding those hashtags.
Marketers can leverage hashtags to increase the visibility and organic reach of their social media posts or content marketing materials.

Managing social media content has never been easier
All your accounts. One easy-to-use platform.
Start your free 15-day trialNo credit card required.
Popularity of the term Hashtag
Concept related to Hashtag
Additional resources about Hashtag
- 3 Key Hashtag Strategies: How to Market your Business & Content
- How To Effectively Use Hashtags In Social Media Marketing
- How to Use Hashtags for Marketing on Social Media
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.