Hashtag Definition

Austin Shong

What is a Hashtag?

Hashtags definition: hashtags are a type of data used on social media to identify and categorize updates.

Hashtags are predominantly used on Twitter and Instagram. They are including in the main written text or shortly after, to signify the topics spoken about:

These hashtags can then be:

  • Searched
  • Followed

So other users can see relevant updates and content, or join discussions surrounding those hashtags.

Marketers can leverage hashtags to increase the visibility and organic reach of their social media posts or content marketing materials.


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Hashtag


Concept related to Hashtag


Additional resources about Hashtag


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.