Impulse Buying Definition

What is Impulse Buying?

Impulse buying definition: impulse buying is the decision to purchase a product or service without originally planning to.

Impulse buying is usually an emotional decision that is triggered by a number of different stimuli, including:

Seeing the product
Hearing a good sales pitch
Reading positive reviews
Feeling a certain way

Impulse buying can happen no matter what the product or price point is; from chocolate and cruises to newspapers and necklaces.

For example:

You go out shopping for a new pair of sneakers.
You find a pair you like, try them on and decide to buy them.
On the way to the register, you see a t-shirt that will match perfectly.
You decide to buy the t-shirt too.

This would be an impulse buy.

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