What is an In-house Agency?
In-house agency definition: in-house agency refers to a brand’s internal team that focuses on the advertising and marketing of their product or service.
The in-house agency is responsible for all of a brand’s marketing and advertising tasks including:
- Account management
- Advertising campaigns
- Asset creation
- Brand consistency
- Brand management
- Brand messaging
- Brand storytelling
- Content marketing
- Community management
- Digital marketing
- Direct marketing
- Social media marketing
The bulk of their work is contained within the team itself. But it is not uncommon for them to be part of cross-functional teams or have workflows involving other departments.
The in-house agency usually reports to the Chief Marketing Officer.
Popularity of the term In-House Agency
Concept related to In-House Agency
Additional resources about In-House Agency
- The In-House Advertising Agency Model
- Will Brands’ In-House Agencies Solve Their Marketing Challenges?
- Why clients in-house and what agencies can (and can’t) do about it
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.