In-house Agency Definition

What is an In-house Agency?

In-house agency definition: in-house agency refers to a brand’s internal team that focuses on the advertising and marketing of their product or service.

The in-house agency is responsible for all of a brand’s marketing and advertising tasks including:

• Account management
• Advertising campaigns
• Asset creation
• Brand consistency
• Brand management
• Brand messaging
• Brand storytelling
• Content marketing
• Community management
• Digital marketing
• Direct marketing
• Social media marketing

The bulk of their work is contained within the team itself. But it is not uncommon for them to be part of cross-functional teams or have workflows involving other departments.

The in-house agency usually reports to the Chief Marketing Officer.

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Popularity of the term In-House Agency

Concept related to In-House Agency

• Account manager
• Brand manager
• Chief marketing officer

Additional resources about In-House Agency

• The In-House Advertising Agency Model
• Will Brands’ In-House Agencies Solve Their Marketing Challenges?
• Why clients in-house and what agencies can (and can’t) do about it