What is Influencer Marketing?

Influencer marketing definition: influencer marketing is the process of using social media influencers to amplify a brand message and increase sales of products.

Influencers are social media users who have the ability to impact the purchase decisions of their audience. Brands can leverage this to increase the effectiveness of their marketing campaigns.

For example…

GymShark grew its worth to $128,000,000 using influencer marketing.

They connected with fitness-focused Instagram influencers to help them promote their products to a targeted and engaged audience:

Influencer marketing requires the brand to compensate the influencer in some way. This can be with payment or other benefits such as free products and access to events.

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Popularity of the term Influencer Marketing

Concept related to Influencer Marketing

• Affiliate marketing
• Brand advocate
• Employee advocate
• Influencer

Additional resources about Influencer Marketing

• How to Grow Your Business and Brand With Influencer Marketing
• What is Influencer Marketing: An in Depth Look at Marketing’s Next Big Thing
• Influencer Marketing: A Beginner’s Guide On What It Is and How to Get Started