What is Instagram Advertising?
Instagram advertising definition: Instagram advertising is a function of the Instagram social that enables brands to run display ads that target Instagram users.
Instagram advertising requires a brand to have a Facebook page and access to an Instagram business profile. Once setup brands can run five different types of ads:
- Photo ads
- Carousel ads
- Slideshow ads
- Video ads
- Stories ads
These adverts can then be targeted to custom audiences that are created within the Facebook advertising platform.
Instagram adverts are considered to be highly effective; especially for brands that operate in the ecommerce industry, as the platform is optimized for shopping.
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Additional resources about Instagram Advertising
- The Complete Guide to Advertising on Instagram
- Facebook Ads Inspiration: 5 Creative Hacks To Boost Your Campaigns In 2019
- The Beginner’s Guide to Advertising on Instagram