Introducing Instagram Direct Publishing

Introducing Loomly Instagram Direct Publishing

Today, we are immensely happy to introduce the most frequently requested feature — ever — in the history of Loomly: Instagram Direct Publishing.

Instagram Direct Publishing allows you to create, preview, approve, schedule and publish single photo & single video posts from Loomly to Instagram.

To enable Instagram Direct Publishing:

introducing loomly instagram direct publishing select calendar

  • Visit the Settings page of your calendar:

introducing loomly instagram direct publishing open calendar settings

  • Browse to the Social Accounts tab of the calendar Settings page:

introducing loomly instagram direct publishing social accounts tab

  • Either, connect a new Instagram Business Account to your calendar (if none is connected):

introducing loomly instagram direct publishing connect instagram account

  • Or, refresh the connection of your Instagram Business Account in your calendar (if one is already connected):

introducing loomly instagram direct publishing refresh instagram connexion

From there, all you need to do is:

  • Go to Post Builder:

introducing loomly instagram direct publishing launch post builder

  • Create a new post:

introducing loomly instagram direct publishing post builder step 1 create post

  • Select Instagram as a channel:

introducing loomly instagram direct publishing post builder step 2 select instagram as a channel

  • Define the generic content of your post (make sure to include a photo or a video in your post):

introducing loomly instagram direct publishing post builder step 3 define generic content photo video

  • Fine-tune the content of your post for Instagram, for instance adding a First Comment to be published along your post (optional):

introducing loomly instagram direct publishing post builder step 4 fine tune content for instagram including first comment optional

  • Schedule your post with the Schedule button — or even publish it immediately with the Publish Now button.

introducing loomly instagram direct publishing post builder step 5 schedule publish instagram post

  • On Post View, click on View post on Instagram to access your post on Instagram:

introducing loomly instagram direct publishing post view preview post access post on instagram

Instagram Direct Publishing is available to all Loomly users: set it up now.

Limitations you want to keep in mind:

  • Account type: Instagram Business Accounts are supported (Instagram Creator Accounts are not supported).
  • Number of posts: “each Instagram Business account will be limited to 25 API-published posts within a 24-hour moving period. This rate limit will not impact other publishing methods.
  • Content type: Single-image posts, Single-video posts, User Tags and Locations are supported (Stories, Shopping tags, Branded content tags, Filters and Multi-image posts are not supported).
  • Hashtags: up to 30 hashtags per post are allowed.
  • @mentions: up to 20 mentions per post are allowed.
  • Video format: MOV and MP4 are supported.
  • Asset size: files up to 8MB are supported.
  • Asset aspect ratio: assets within the 4:5 to 1.91:1 range are supported.

A big round of applause to our engineer Ben, who prepared, built and polished this integration in record time.

Thank you so much to all of your for sticking with us until today and we trust you will make the most of this new feature to keep building amazing brands online in general and on Instagram in particular.

Sincerely,

The Loomly Team.

Loomly is the Brand Success Platform that empowers marketing teams to streamline collaboration — and now publish content directly to Instagram: start your 15-day free trial now.