What is Integrated Marketing Communication?

Integrated marketing communication definition: integrated marketing communication is the process of unifying a brand’s marketing message at all customer touchpoints.

Integrated marketing communication has one goal –  brand consistency; It aims to ensure that all customers receive the same brand message.

This is achieved by using cross-functional collaboration and workflows to ensure that all of a brand’s team are involved, and aware, of the unified brand message.

For example:

ASOS comes into contact with its customers in lots of different ways:

• Advertising
• Content
• Customer service
• Email
• Mobile app
• Sales
• Social media
• Website

They would bring together all of the teams to agree on the brand message they want to convey and build workflows to ensure it.

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Popularity of the term Integrated Marketing Communication

Concept related to Integrated Marketing Communication

• Brand awareness
• Brand identity

Additional resources about Integrated Marketing Communication

• What is Integrated Marketing Communication (IMC)?
• About Integrated Marketing Communications
• Introduction to Integrated Marketing Communications