What is Integrated Marketing Communication?
Integrated marketing communication definition: integrated marketing communication is the process of unifying a brand’s marketing message at all customer touchpoints.
Integrated marketing communication has one goal – brand consistency; It aims to ensure that all customers receive the same brand message.
This is achieved by using cross-functional collaboration and workflows to ensure that all of a brand’s team are involved, and aware, of the unified brand message.
For example:
ASOS comes into contact with its customers in lots of different ways:
- Advertising
- Content
- Customer service
- Mobile app
- Sales
- Social media
- Website
They would bring together all of the teams to agree on the brand message they want to convey and build workflows to ensure it.

Managing social media content has never been easier
All your accounts. One easy-to-use platform.
Start your free 15-day trialNo credit card required.
Popularity of the term Integrated Marketing Communication
Concept related to Integrated Marketing Communication
Additional resources about Integrated Marketing Communication
- What is Integrated Marketing Communication (IMC)?
- About Integrated Marketing Communications
- Introduction to Integrated Marketing Communications