What is Intelligent Software?
Intelligent software definition: intelligent software refers to any application that uses artificial intelligence to analyze and interpret data, or communicate with systems and humans.
With the increase in need (and desire) for artificial intelligence to be a part of our marketing systems, intelligent software will play a large role in the coming years.
It will likely be utilized in:
- Analytics interpretation
- Customer service interactions
- Data-driven decisions making
- Content marketing suggestions
These can all be used to make marketing teams more effective, reduce workload, and increase customer satisfaction.
For example:
Loomly aims to use intelligent software to help brands make educated marketing decisions, such as social media post ideas based on the performance of previous posts.
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