What is a Keyword?
Keyword definition: keyword refers to a term entered into a search engine to find relevant web pages in its database.
Keywords are a foundational element of search engines and how they function. All pages contain keywords and they are essential in finding relevant content for users.
Keywords can come in many different forms; the smarter search engines become, the more variations they can find within a page.
A user may search for “plumbers in New York”, but keywords like:
- New York plumbers
- Best plumbers in New York
- Cheap plumbers in New York
- New York Master plumber
May all be eligible to show for the same term.
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