What is a Keyword Planner?
Keyword Planner definition: Keyword Planner is a tool provided by Google’s advertising platform; it shows keyword ideas and estimates of the traffic they will receive.
The Keyword Planner provides this information with the goal of helping advertisers to purchase display ads to show alongside specific search queries.
But the tool has been adopted by marketers to perform a wide range of content marketing functions including – but not limited to – the following:
- Content creation
- Content curation
- Content optimization
- Display advertising
- PPC advertising
- Search engine optimization
At Loomly we use the Keyword Planner to research keywords to use in our blog content. These keywords help us to display for relevant searches in Google’s search engine.
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Additional resources about Keyword Planner
- About Keyword Planner
- How to Use Google Keyword Planner
- How to Use Google Keyword Planner (Actionable Guide)