What is Lead Nurturing?
Lead nurturing definition: lead nurturing is the act of building relationships with your leads as they pass through your customer journey.
Lead nurturing requires a brand to tailor its corporate communication to each stage of the sales funnel and answer any questions, queries or objections a customer might have.
Leads can be nurtured by way of:
- Guided runs
- Training plans
- Educational videos
- Shoe recommendations
Leads are nurtured through the content and are more likely to buy from Nike when they need a new pair of shoes.
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Concept related to Lead Nurturing
Additional resources about Lead Nurturing
- What is Lead Nurturing?
- The Ultimate Guide to Lead Nurturing (Process & Resources)
- The 6 Most Effective Lead Nurturing Strategies