Lifecycle stages definition: lifecycle stages allow a brand to understand and label where a customer is in the sales process.
There are widely considered to be eight lifecycle stages:
- Subscriber: the contact has opted in to learn more about your brand
- Lead: the contact has expressed interest in your product
- Marketing qualified lead: the contact is engaged but not ready to buy
- Sales qualified lead: the contact is ready to receive sales communications
- Opportunity: the contact is likely to buy
- Customer: the contact has converted into a customer
- Evangelist: the customer has become a brand advocate
- Other: the contact does not fit any of the above
Labeling a contact at each of these stages allows a brand to understand how to employ lead nurturing. This enables targeted communication to address their wants and needs.
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Additional resources about Lifecycle Stages
- What Is the Product Life Cycle? Stages and Examples
- All 4 Stages of the Product Life Cycle Require a Different Market Research Strategy
- What are the 4 Stages of the Product Life Cycle?