Lifecycle stages definition: lifecycle stages allow a brand to understand and label where a customer is in the sales process.

There are widely considered to be eight lifecycle stages:

1. Subscriber: the contact has opted in to learn more about your brand
2. Lead: the contact has expressed interest in your product
3. Marketing qualified lead: the contact is engaged but not ready to buy
4. Sales qualified lead: the contact is ready to receive sales communications
5. Opportunity: the contact is likely to buy
6. Customer: the contact has converted into a customer
7. Evangelist: the customer has become a brand advocate
8. Other: the contact does not fit any of the above

Labeling a contact at each of these stages allows a brand to understand how to employ lead nurturing. This enables targeted communication to address their wants and needs.

Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term Lifecycle Stages

Concept related to Lifecycle Stages

• Lead
• Lead generation
• Lead nurturing

Additional resources about Lifecycle Stages

• What Is the Product Life Cycle? Stages and Examples
• All 4 Stages of the Product Life Cycle Require a Different Market Research Strategy
• What are the 4 Stages of the Product Life Cycle?