LinkedIn Ads Definition

linkedin ads definition

LinkedIn ads definition: LinkedIn ads refer to display ads displayed on, and targeted to users of, the LinkedIn social media platform.

LinkedIn ads allow advertisers to target people based on a number of professional factors, including:

  • Demographics
  • Employment history
  • Key skills
  • Job title
  • Location

Because of this specificity – and the business nature of the platform – LinkedIn ads are more expensive than other platforms. However, they can also deliver great returns.


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