Long Tail Definition

The Loomly Team

What is Long Tail?

Long tail definition: long tail marketing is the practice of targeting smaller less-competitive niche markets to increase the sales of a product or service.

Long tail marketing is commonly used by brands operating in a niche dominated by larger competitors.

Long tail markets are typically less profitable on their own but can equal or surpass the worth of the original target market when combined.

For example:

Anker is a brand that makes charging devices.

Instead of focusing solely on power banks – a highly competitive market – they expanded their product range to cover lots of similar, smaller markets like:

  • Portable chargers
  • Charging cables
  • LED flashlights

Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term Long Tail


Concept related to Long Tail


Additional resources about Long Tail


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.