What is Long Tail?

Long tail definition: long tail marketing is the practice of targeting smaller less-competitive niche markets to increase the sales of a product or service.

Long tail marketing is commonly used by brands operating in a niche dominated by larger competitors.

Long tail markets are typically less profitable on their own but can equal or surpass the worth of the original target market when combined.

For example:

Anker is a brand that makes charging devices.

Instead of focusing solely on power banks – a highly competitive market – they expanded their product range to cover lots of similar, smaller markets like:

• Portable chargers
• Charging cables
• LED flashlights

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Popularity of the term Long Tail

Concept related to Long Tail

• Competitive advantage
• Competitor intelligence

Additional resources about Long Tail

• How to Use Long Tail and Niche Marketing for Personal Branding
• 7 Brilliant Examples of Brands Driving Long-Tail Organic Traffic
• The Long-Tail Economy: What You Need to Know