What are Long Tail Keywords?
Long tail keywords definition: long tail keywords are search engine queries that contain three or more words; they make up around 70% of all searches.
Long tail keywords receive less traffic but they have higher levels of commercial intent and less overall competition.
This makes them more efficient – and profitable – for website owners to use when optimizing their content.
Ticketmaster could generate a lot of traffic by targeting short tail keywords like:
- Drake concerts
- Drake tickets
- Drake tour
But the intent is not clear – “tour” could mean the last one, this current one or the next one – and the competition will be high.
However long-tail keywords like these:
- Drake tickets for Miami concert
- Buy Drake tickets for Florida shows
- How much are Drake concert tickets
Have a much clearer intent, less competition, and are therefore more likely to convert.
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Additional resources about Long Tail Keywords
- Why focus on long tail keywords?
- Three good reasons to target long tail keywords!
- 11 Reasons You Need to Focus on Long-Tail Keywords for SEO